Hassrick House Wayfinding
Inspiration for the signage itself came from a place of wanting to both draw more attention to the property and let the home shine on its own.
The acrylic materiality of the signs allows for the home and its surrounding nature to still be visible, drawing in themes of biophilic architecture and its connection to mid century modern work.
Nestled behind the tennis courts on the far reaches of Jefferson University’s property sits a mid century modern home, the Hassrick House. It was designed by Richard Neutra, an architect who apprenticed with Frank Lloyd Wright and created the Neutra typeface. Built on a low budget and with local materials, the home boasts a total of 8,504 sq/, including 5 bedrooms and 3 bathrooms.
Conduction of research on the house included was largely based on the book “Emergence of a Modern Dwelling: Richard Neutra’s Hassrick House'' by Suzanne Singletary and Suzanna Barucco, a publication released by Jefferson University highlighting their Historic Preservation majors’ work with the home. In addition, physical site studies of the property were conducted. This research led to the proposal of the following signs broken into four categories: Identification, Directional, Orientation, and Regulatory. These proposed plans were then placed on a color coded site map, pictured to the right. It includes Identification (Tan): “Hassrick House” Sign, Biophilic Design Plaque Series, and Plaque of Former Structures. Directional (Pink): Campus/Road to House Path Signs and House Tour Path Signs. Orientation (Teal): Map of House and Addition Signifier. Regulatory (Green): Cautionary Damage Signs, Educational Wear Signs, and Improved House Numbers.
